SFMC Readiness Checklist
A practical SFMC readiness checklist for marketing teams.
Are your data extensions structured, documented, and your contact model clearly defined?
Do your journeys have clear entry/exit criteria with performance reviewed regularly?
Are you using dynamic segmentation and personalisation effectively across channels?
Are your automations documented, error-handled, and scaling without manual intervention?
Do you have naming conventions, approval workflows, and quality assurance processes in place?
Can your team execute campaigns independently without heavy reliance on external support?
Results are sent to Orchevia for review. We may follow up with tailored recommendations.