Our Work
Case Studies
See how we've helped businesses bring calm and clarity to their Salesforce Marketing Cloud operations.
From Campaigns to Journeys
The Challenge
A growing fintech was running manual email campaigns with no automation or personalisation.
Our Solution
We designed a customer lifecycle journey framework and implemented automated welcome, nurture, and re-engagement journeys.
Results
- ✓67% increase in email engagement
- ✓4x improvement in conversion rates
- ✓80% reduction in manual campaign work
Enabling a Lean Team
The Challenge
A 3-person marketing team was dependent on external agencies for all SFMC work.
Our Solution
We delivered a comprehensive enablement programme, including hands-on training and documented processes.
Results
- ✓Team now operates SFMC independently
- ✓£50k annual savings on agency fees
- ✓3x faster campaign deployment
Data-Driven Personalisation
The Challenge
Rich customer data was available but not being used for marketing personalisation.
Our Solution
We optimised their data model, built dynamic content blocks, and created personalised journey triggers.
Results
- ✓152% increase in revenue from email
- ✓45% improvement in customer retention
- ✓Real-time personalisation at scale
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